---
title: "After “I would recommend it”, add a Share button"
description: "In 2020 I proposed a small addition to NPS: give people a chance to do the thing you have just asked them about."
date: 2026-10-19
lang: en
translationKey: "nps-recommendation"
translationStatus: machine
tags: ["research", "behaviour", "interfaces"]
related: ["shoelaces", "voice-message-preview"]
sourceUrls: ["https://t.me/Shipao/961"]
canonical: "https://shipulin.md/en/blog/nps-recommendation/"
---

“How likely are you to recommend this service to friends or colleagues?” NPS offers a simple number, which is both part of its appeal and a frequent target of criticism.

In 2020 I suggested adding sharing buttons after the answer. You have asked about recommending the service. Let the person recommend it.[^post]

An observable action can then sit alongside the answer to a hypothetical question. They are different kinds of data: what someone says they intend to do, and what they do when given a particular opportunity.

This was a proposal, not a report of an experiment. Clicking Share would not capture every recommendation either: someone might mention the service over dinner or send a link manually. But the difference between a survey response and an action becomes something we can investigate.

The pleasing part is that getting started does not require inventing another scale. It requires a button.

[^post]: [The original proposal, 2020](https://t.me/Shipao/961).