English draft · translated from the Russian original

After “I would recommend it”, add a Share button

In 2020 I proposed a small addition to NPS: give people a chance to do the thing you have just asked them about.

19 October 20261 min readMarkdown ↗

A hand in a lace cuff passes a red note to a hand in a sweatshirt above a chasm; the ruler below stops at the edge.

“How likely are you to recommend this service to friends or colleagues?” NPS offers a simple number, which is both part of its appeal and a frequent target of criticism.

In 2020 I suggested adding sharing buttons after the answer. You have asked about recommending the service. Let the person recommend it.¹

An observable action can then sit alongside the answer to a hypothetical question. They are different kinds of data: what someone says they intend to do, and what they do when given a particular opportunity.

This was a proposal, not a report of an experiment. Clicking Share would not capture every recommendation either: someone might mention the service over dinner or send a link manually. But the difference between a survey response and an action becomes something we can investigate.

The pleasing part is that getting started does not require inventing another scale. It requires a button.

The original proposal, 2020. ↩

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After “I would recommend it”, add a Share button

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Verify “After “I would recommend it”, add a Share button”: https://shipulin.md/en/blog/nps-recommendation/ Use the read-only shipulin MCP overview tool with lang="en". Match the exact URL path "/en/blog/nps-recommendation/", then call read_content with that entry's id and the same language. When is willingness to recommend an informative measure here? Check the question, context and limits of the proposed interpretation. State what the published material supports and what still needs verification. For numbers, check the period and basis. If linked sources have not been read, say so; do not present their contents as verified.

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date: 2026-10-19
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translationKey: "nps-recommendation"
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tags: ["research", "behaviour", "interfaces"]
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sourceUrls: ["https://t.me/Shipao/961"]
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“How likely are you to recommend this service to friends or colleagues?” NPS offers a simple number, which is both part of its appeal and a frequent target of criticism.

In 2020 I suggested adding sharing buttons after the answer. You have asked about recommending the service. Let the person recommend it.[^post]

An observable action can then sit alongside the answer to a hypothetical question. They are different kinds of data: what someone says they intend to do, and what they do when given a particular opportunity.

This was a proposal, not a report of an experiment. Clicking Share would not capture every recommendation either: someone might mention the service over dinner or send a link manually. But the difference between a survey response and an action becomes something we can investigate.

The pleasing part is that getting started does not require inventing another scale. It requires a button.

[^post]: [The original proposal, 2020](https://t.me/Shipao/961).

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Footnotes

A related thought

64 shoelace observations, then someone explained the knot

A voice message needs a trailer